Brunswick Corporation has been recognized with a Gold BOSS Award at CES 2026, securing fourth place overall for its experiential exhibition that demonstrated advancements in marine technology. The company's award-winning booth featured an immersive on-water experience alongside interactive simulators and multimedia presentations designed to illustrate the current trajectory of recreational boating innovation.
The exhibit highlighted Brunswick's portfolio expansion, including introductions of the Sea Ray SLX 360 and Fliteboard RACE model. Both products exemplify the company's strategic focus on key industry trends: intelligent systems, autonomous capabilities, electric propulsion, and enhanced connectivity features for marine vessels.
The BOSS Awards recognize companies for exceptional product launches and brand experiences at the Consumer Electronics Show. Brunswick's placement underscores the marine leisure sector's growing integration with consumer electronics and digital innovation, reflecting broader industry shifts toward electrification and smart boating technologies.