Wolf Haldenstein Adler Star & Numpheroff, a consumer rights law firm, has initiated an investigation into a data security incident affecting Choice Hotels International, Inc. The breach, which occurred in January 2026, resulted in the unauthorized access and potential compromise of sensitive personal information belonging to hotel guests and customers.
According to the investigation announcement, the compromised data includes names, Social Security numbers, and dates of birth of affected individuals. Preliminary reports indicate that stolen information may have been offered for sale on dark web marketplaces, raising concerns about potential identity theft and fraud risks for those impacted by the incident.
Choice Hotels International operates one of the largest hotel franchising networks globally. The law firm is currently evaluating claims on behalf of individuals whose personal data was exposed in the breach, as the investigation proceeds into the circumstances and scope of the security incident.