Impact XM, a portfolio company of The Riverside Company, has completed its acquisition of Jack Morton from Omnicom Group, creating a consolidated experiential marketing firm with significant international reach. The combined organization will operate under the Jack Morton name and maintain a presence across 20 offices worldwide, positioning the entity as a major player in integrated brand experience and live event marketing services.
The merger unites two established agencies specializing in experiential marketing and brand activations. The combined company will leverage complementary capabilities and geographic footprints to serve multinational clients seeking comprehensive event and experiential solutions. The integration is expected to enhance service delivery across both traditional and innovative marketing channels.
Jared Pollacco, who led Impact XM prior to the acquisition, will serve as chief executive of the combined business. The transaction reflects ongoing consolidation within the marketing services sector as agencies seek to expand capabilities and global operational scale to meet evolving client demands.