eBay has agreed to acquire Depop, a leading secondhand fashion marketplace, from Etsy for approximately $1.2 billion in cash. The strategic acquisition positions eBay to capture a larger share of the rapidly expanding recommerce sector, particularly among younger consumers who increasingly prefer sustainable shopping alternatives.
The company reported strong fourth-quarter 2025 financial results, posting revenue of $3 billion, representing 15% year-over-year growth. Adjusted earnings per share reached $1.41, exceeding analyst expectations, while gross merchandise volume totaled $21.2 billion. The solid performance underscored operational momentum across eBay's core marketplace.
In response to the robust quarterly results and strategic acquisition, eBay announced a 7% increase to its quarterly dividend and authorized an additional $2 billion share repurchase program. The stock gained over 8% in after-hours trading following the announcements, reflecting investor approval of the company's capital allocation strategy and growth initiatives.