Codere Online has introduced a new iOS poker application in the Mexican market through a partnership with Playtech, marking the latest development in the company's broader diversification strategy. The application leverages Playtech's peer-to-peer poker network infrastructure, enabling access to expanded player liquidity pools and enhanced competitive gaming conditions for users in the region.
The poker platform has attracted over 1,300 unique active monthly users since its launch, establishing an initial user base for the new vertical. Codere Online has signaled plans to extend its poker offerings across additional platforms, with both Android and bingo applications scheduled for future rollout as part of its multi-product expansion roadmap.
The launch reflects Codere Online's strategy to diversify its gaming offerings beyond its core sportsbook operations. By integrating with established third-party networks and introducing new gaming verticals, the company aims to increase customer engagement and revenue streams across its Mexican operations.