Pinterest has raised its first-quarter 2026 financial guidance following the completion of its acquisition of tvScientific, a strategic move designed to bolster the company's advertising capabilities across connected television platforms. The platform operator now projects Q1 revenues between $958 million and $978 million, up from its prior range of $951 million to $971 million, while adjusting EBITDA guidance to $163 million to $183 million.
The tvScientific acquisition expands Pinterest's portfolio of AI-driven advertising solutions by introducing performance-focused tools tailored for the connected TV segment. This addition allows the company to offer advertisers more sophisticated targeting and measurement capabilities across streaming platforms, addressing growing demand for data-driven campaigns in the rapidly expanding digital video advertising space.
Market sentiment toward the acquisition announcement was positive, with Pinterest shares gaining 5.71% to close at $16.39 following the news. The guidance increase, though modest, reflects management confidence that the tvScientific integration will contribute meaningfully to near-term revenue and profitability metrics.