Circana has announced the winners of its 2026 Major Appliance Industry Performance Awards, recognizing brands that achieved the most significant gains in dollar and peso market share across North America. The awards span multiple categories and geographies, reflecting regional market dynamics and consumer preferences in the major appliances sector.
In the United States, Frigidaire secured top honors in two categories, leading in both total major appliances and kitchen appliances by dollar share. Maytag captured the leading position in the laundry appliances segment. The recognition underscores the competitive positioning of these brands within the U.S. market during the evaluation period.
Canadian and Mexican markets demonstrated distinct leadership patterns. In Canada, LG, Electrolux, and Hisense each won in their respective categories, reflecting the strength of these brands in the Canadian appliance market. South of the border, Hisense and White Westinghouse led in Mexico's peso share metrics, indicating strong performance in the Mexican market. The awards were unveiled ahead of the Kitchen & Bath Industry Show (KBIS), a major industry gathering.