Uber is making a significant push into the European food delivery market, planning to enter seven new countries over the next three years while targeting €1 billion in gross bookings from these expansion efforts. The company has identified Austria, Denmark, Finland, Norway, Czech Republic, Greece, and Romania as strategic markets for growth, capitalizing on the continued demand for on-demand food delivery services across the continent.
Beyond organic expansion, Uber is pursuing acquisitions to accelerate its market presence. The company announced plans to acquire Getir's food delivery operations in Türkiye, strengthening its position in a key regional market. This move complements Uber's broader strategy to consolidate its European delivery infrastructure and enhance operational efficiency across existing and new territories.
The expansion also reflects Uber's longer-term commitment to logistics innovation. The ride-hailing giant continues developing autonomous delivery capabilities through technology partnerships, including collaborations with Nvidia, positioning itself at the forefront of next-generation delivery solutions. These investments underscore Uber's vision of transforming last-mile delivery across Europe while scaling its core food delivery business.