On Your 6 Bourbon, a spirits company founded by veterans, is raising capital through a Regulation Crowdfunding offering to support its national expansion and manufacturing capacity growth. The initiative comes as the brand demonstrates substantial commercial momentum, having achieved 417% year-over-year sales growth and secured distribution partnerships that position it within the competitive super-premium bourbon segment valued between $30 and $44 per bottle.
The company's distribution network has expanded significantly, with placements secured in more than 170 Kroger locations nationwide. The brand has also established a partnership with Southern Glazer's Wine & Spirits, one of the largest wine and spirits distributors in North America, further extending its retail reach. These distribution gains underscore growing consumer demand for the brand's product offering in the domestic spirits market.
The Regulation Crowdfunding campaign reflects the company's strategy to fund operational scaling as it pursues increased market penetration. The super-premium bourbon category has experienced notable growth in recent years, and On Your 6 Bourbon's financial performance and retail expansion suggest the brand is capitalizing on broader consumer interest in this segment of the spirits market.