Beyond Meat has expanded its Beyond Immerse sparkling protein drink line with the introduction of four new flavors: Cherry Berry, Strawberry Lemonade, Piña Colada, and Cucumber Grapefruit. The products are currently available exclusively through Beyond Test Kitchen, the company's direct-to-consumer platform.
Each new flavor option is offered in two protein formulations—10g and 20g per serving—and includes 7g of dietary fiber, antioxidants, and electrolytes per serving. The expansion builds on the existing Beyond Immerse portfolio and reflects the company's strategy to diversify its product offerings within the plant-based beverage category.
The exclusive distribution through Beyond Test Kitchen allows the company to gather consumer feedback and assess market demand for the new flavors before broader commercial availability. This approach enables Beyond Meat to refine its product positioning in the growing functional beverage segment, which has seen increased consumer interest in protein-enriched and nutrient-dense drink options.