JAKKS Pacific has entered into a comprehensive partnership with Crunchyroll to develop and distribute an extensive range of toys, collectibles, and cosplay products across five major anime franchises. The agreement encompasses popular properties including Solo Leveling, My Hero Academia, Chainsaw Man, Frieren: Beyond Journey's End, and Black Clover, positioning JAKKS as a primary U.S. manufacturer of official Crunchyroll-branded merchandise.
Under the partnership, JAKKS will handle design, manufacturing, and distribution operations for the new product lines. The deal represents a strategic expansion for JAKKS into the anime consumer products segment, which has experienced sustained growth as streaming platforms like Crunchyroll have broadened anime's appeal to mainstream audiences in North America.
The collaboration enables both companies to capitalize on the increasing demand for licensed anime merchandise. By leveraging Crunchyroll's portfolio of established franchises and JAKKS's manufacturing and retail distribution expertise, the partnership aims to deliver a comprehensive array of products to anime enthusiasts across multiple retail channels.