Mowi, the world's leading farm-raised salmon producer, will significantly expand its presence at Natural Products Expo West 2026, scheduled for March 3-6 in Anaheim, California. The company's enlarged booth will debut several new product offerings, including MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon, designed to address evolving consumer demand for convenient and innovative salmon-based foods.
The expanded exhibition will emphasize Mowi's commitment to sustainable aquaculture practices while showcasing the versatility of its product portfolio to retailers and industry buyers. To enhance the company's market positioning, Mowi has enlisted Michelin-trained chef Alex Trim to provide live product demonstrations, illustrating preparation methods and culinary applications that highlight the quality and adaptability of its salmon offerings.
The company's larger Expo West presence reflects the broader growth trajectory within the specialty and natural foods sector, as producers increasingly focus on sustainable sourcing and product innovation to meet retailer demand and consumer preferences for responsibly-sourced protein options.