The 2026 NAB Show will extend its Sports Summit to a full four-day program, reflecting the growing importance of sports media in the broadcasting industry. Scheduled for April 18-22 in Las Vegas, the expanded summit aims to address the significant shifts reshaping how sports content is distributed, monetized, and consumed across traditional and digital platforms.
The program will feature Jon Miller, an executive from NBC Sports, as a keynote speaker discussing media rights acquisitions and strategic partnerships—areas experiencing substantial change as leagues negotiate with multiple distribution partners. The summit will provide a forum for industry stakeholders including league representatives, broadcast networks, and streaming platforms to examine evolving business models and emerging opportunities within the sports media sector.
Key discussion topics will span media rights valuation strategies, the role of private equity in sports franchise ownership, athlete-led business ventures, sports wagering integration, the growth of women's sports programming, and technological innovations enhancing fan engagement. The expanded format underscores the breadth of issues confronting the sports media industry as traditional broadcasting, streaming services, and alternative distribution channels compete for content rights and audience attention.