brand licensing

2 articles
GlobeNewswire Inc.GlobeNewswire Inc.··Na

Heineken Exits DRC Operations, Pivots to Asset-Light Model via Brand Licensing

Heineken divests DRC operations to ELNA Holdings while retaining brand ownership through long-term licensing agreements, advancing asset-light EverGreen 2030 strategy.
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GlobeNewswire Inc.GlobeNewswire Inc.··Informa Markets

Licensing Expo 2026 Launches AI-Powered Meeting Platform Ahead of Vegas Event

Licensing Expo 2026 launches AI-powered Event Planner with enhanced matchmaking. Platform scheduled 10,000+ meetings last year; 5,000+ brands registered for May Vegas event.
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