Benzinga··Bamboo WorksChina's 'Involution' Intensifies: Major Brands Race to Bottom With $1.50 Toys and $3.30 Pizzas
Chinese brands slash prices dramatically—blind boxes at $1.50, KFC pizzas at $3.30—as intense competition and consumer frugality trigger margin compression across sectors.
DISMCDMNSOYUMCPMRTYinvolutionprice war