MarketPulse

CTV

3 articles
GlobeNewswire Inc.GlobeNewswire Inc.··Na

Hearst News Taps Magnite for Premium Ad Formats Across Web and CTV

Hearst News partners with Magnite for premium CTV and web ad formats, integrating SpringServe for enhanced monetization across streaming and digital channels.
MGNIstreaming videoprogrammatic advertising
GlobeNewswire Inc.GlobeNewswire Inc.··Disqo Pr & Communications

DISQO Partners with Comcast Advertising to Revolutionize TV Attribution Measurement

DISQO and Comcast Advertising partner to integrate deterministic attribution measurement into Outcomes+ solution, enabling real-time cross-platform TV and streaming campaign measurement with brand lift, incrementality, and visitation tracking.
CCZCMCSAfirst-party dataCTV
GlobeNewswire Inc.GlobeNewswire Inc.··Not Specified

Nexxen's AI-Powered DSP Aims to Unify Ad Performance From Awareness to Conversion

Nexxen enhances DSP platform with AI optimization, real-time adjustments, and incrementality testing to streamline ad campaigns across channels.
BNCWWNEXNAI optimizationprogrammatic advertising