MarketPulse

CTV advertising

2 articles
GlobeNewswire Inc.GlobeNewswire Inc.··Not Specified

Infra.tv Launches Upstream to Streamline CTV Publisher Direct Sales

Infra.tv rebrands TheViewPoint as Upstream, launching a direct sales automation platform for CTV publishers to streamline ad workflows and reduce intermediary costs.
WBDCCZCMCSADISCTV advertisingdirect sales automation
GlobeNewswire Inc.GlobeNewswire Inc.··Not Specified

StreamTV Show 2026 Targets AI and Audience Engagement as Central Industry Themes

StreamTV Show 2026 in Denver will focus on AI integration, connected TV advertising, and FAST platform monetization. Major streaming executives will discuss transforming the media landscape.
CCZCMCSACHTRCNVSAIstreaming