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2 articles
GlobeNewswire Inc.GlobeNewswire Inc.··Disqo Pr & Communications

DISQO Partners with Comcast Advertising to Revolutionize TV Attribution Measurement

DISQO and Comcast Advertising partner to integrate deterministic attribution measurement into Outcomes+ solution, enabling real-time cross-platform TV and streaming campaign measurement with brand lift, incrementality, and visitation tracking.
CCZCMCSAfirst-party dataCTV
GlobeNewswire Inc.GlobeNewswire Inc.··Not Specified

MyFitnessPal Launches Ad Network to Monetize 5.7M Health-Conscious Users

MyFitnessPal launches targeted advertising network serving 5.7M U.S. health-conscious users, appointing Uber Advertising veteran as revenue chief.
UBERdigital healthadvertising media network