premium vs budget positioning

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BenzingaBenzinga··Bamboo Works

Luckin's Backer Snaps Up Blue Bottle Coffee at Steep Discount to Nestle's Ask

Luckin's controlling shareholder Centurium Capital acquired Blue Bottle Coffee from Nestlé for under $400 million, well below the $700 million asking price, while maintaining separate brand operations.
SBUXNSRGYLKNCYacquisitionprivate equity