programmatic advertising

OpenAI tests premium ads in ChatGPT at $60 CPM with major brands, leveraging 910M users to challenge Google and Meta's advertising dominance ahead of planned 2027 IPO.

Nexxen enhances DSP platform with AI optimization, real-time adjustments, and incrementality testing to streamline ad campaigns across channels.

$TTD stock fell 6% after downgrades citing Publicis Group's directive to avoid the platform over alleged overcharging and unauthorized features.

Super League acquires Misfits Ads Division for $1.5M cash and 19.99% equity stake, gaining programmatic advertising tech and creator relationships to accelerate revenue growth and positive EBITDA.

Trade Desk CEO argues strengthening open internet—driven by advertising supply outpacing demand in 2025—positions the DSP favorably against walled gardens.

The Trade Desk's 80% decline creates a potential 2x upside opportunity if it reaccelerates revenue growth, given its attractive sub-12 forward P/E valuation.

Pixalate launches daily-updated blocklist tracking 7.8M apps removed from Google Play and Apple App Store, helping ad tech platforms prevent fraud and privacy risks.

The Trade Desk surges 20% after CEO Jeff Green purchases $150M in stock and partnership talks with OpenAI emerge.

The Trade Desk surged 30.7% Thursday after reports of OpenAI partnership and CEO Jeff Green's record $151M stock purchase of 6 million shares.

Knorex stock surged 170% after launching an AI-powered advertising API supporting Meta, Google, LinkedIn, and TikTok platforms. Trading volume spiked dramatically amid investor enthusiasm for automation-focused ad tech.