social commerce

BMax, China's second-largest e-commerce provider, files Hong Kong IPO backed by Sequoia China, boosted by livestreaming growth of 64% despite core e-commerce slowdown.

Xcel Brands sells Judith Ripka jewelry brand for $3M, refocusing on video commerce and influencer-led brand building across social platforms.

Xcel Brands partners with YouTube baker Gemma Stafford to launch GemmaMade product line on QVC April 26, 2026, featuring Irish heritage kitchenware and baked goods.

WeShop Holdings ($WSHP) shares surged 118.86% in premarket trading as traders chase rebounds in the beaten-down social commerce stock approaching its 52-week low.

$LVLU launches multi-phase Summer 2026 campaign emphasizing influencer partnerships and TikTok Live shopping to capture wedding season spending and compete in accessible luxury fashion.

WeShop launches exclusive U.K. Founders Programme offering 1,000 early members double referral rates and exclusive benefits to accelerate community-led growth.

WeShop raises $2M from Performance Incentive Grant exercises, with $47M in vested grants remaining available as the company expands across North America.

WeShop Holdings enlists CAA Executive Search to build U.S. leadership team post-IPO, accelerating social commerce expansion through strategic talent recruitment.

WeShop launches £500 Mother's Day competition encouraging UK users to share stories and tagged products, emphasizing community engagement in social commerce.

WeShop Holdings expands pet retail partnerships using equity-sharing rewards, targeting $152B U.S. pet market with community ownership model.