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5 articles found
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GlobeNewswire Inc.GlobeNewswire Inc.··Genevieve Wheeler

Nexxen Taps Unity's Gaming Network to Expand Cookie-Free Video Ad Reach

Nexxen integrates Unity's mobile gaming inventory into ad platform, reaching 256M+ U.S. users with AI-resilient, cookie-independent video advertising.
BNCWWNEXNprogrammatic advertisingmobile gaming
GlobeNewswire Inc.GlobeNewswire Inc.··Nexxen

Nexxen Partners with ADvolution to Inject Influencer Data Into Political Ad Targeting

Nexxen partners exclusively with ADvolution to integrate influencer and fandom intelligence into political advertising, enabling culturally informed voter targeting through its programmatic platform.
BNCWWNEXNpolitical advertisingcultural intelligence
GlobeNewswire Inc.GlobeNewswire Inc.··Nexxen

Nexxen Unlocks Smart TV Home Screen Ad Market With H/L Agency Deal

Nexxen launches programmatic TV home screen ads through H/L agency, targeting high-attention moments when viewers decide what to watch via private marketplace deals.
BNCWWNEXNprogrammatic advertisingConnected TV (CTV)
GlobeNewswire Inc.GlobeNewswire Inc.··Na

Nexxen Doubles Down With $40M Repurchase Plan After Completing $20M Buyback

Nexxen completes $20M share repurchase program, repurchasing 224,229 shares at $7.10 average price, and announces new $40M buyback initiative.
BNCWWNEXNcapital allocationstock buyback
GlobeNewswire Inc.GlobeNewswire Inc.··Not Specified

Nexxen's AI-Powered DSP Aims to Unify Ad Performance From Awareness to Conversion

Nexxen enhances DSP platform with AI optimization, real-time adjustments, and incrementality testing to streamline ad campaigns across channels.
BNCWWNEXNAI optimizationprogrammatic advertising