The Licensing Expo will return to Las Vegas from May 19-21, 2026, bringing together major global entertainment and consumer brands to showcase merchandising opportunities. The event will feature established participants including Netflix, Warner Bros. Discovery, LEGO, and NASCAR, alongside newly confirmed attendees PepsiCo and Real Madrid FC, underscoring the event's reach across entertainment, sports, and consumer goods sectors.
The 2026 edition arrives amid strong market fundamentals, with the global licensing market valued at $369.9 billion in 2025. The expo is expected to attract over 12,000 attendees representing retailers, licensees, and manufacturers from more than 70 countries, facilitating business development across multiple industry verticals. Notable growth areas include sports licensing, fashion-related intellectual property, and gaming, reflecting evolving consumer demand and digital monetization strategies.
As a key industry gathering, the Licensing Expo serves as a marketplace for negotiating brand partnerships and exploring emerging licensing opportunities. The Las Vegas venue continues to position the event as a central hub for the global licensing community to assess market trends and conduct business transactions.