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GlobeNewswire Inc.GlobeNewswire Inc.··Informa Markets

Food & Beverage Giants Eye Apparel Gold Rush at Licensing Expo 2026

Licensing Expo 2026 keynote will showcase food brands expanding into apparel and beauty through partnerships like Pringles x Crocs and Pacsun x McDonald's.
KOPEPretail partnershipsbrand extension
GlobeNewswire Inc.GlobeNewswire Inc.··Informa Markets

Licensing Expo 2026 Convenes Major Brands in Las Vegas

Licensing Expo returns to Las Vegas May 19-21, 2026, bringing major brands like Netflix, Warner Bros., and PepsiCo to showcase merchandising opportunities in the $369.9 billion licensing market.
NFLXWBDPEPMATHASentertainmentconsumer products